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Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
Homeacre-Lyndora
Homeacre-Lyndora is a census-designated place (CDP) in Butler County, Pennsylvania, United States. The population was 6,906 at the 2010 census.[1]
Lyndora was linked to Butler, Evans City and Pittsburgh in 1908 by the Pittsburgh, Harmony, Butler and New Castle Railway, an interurban trolley line. The line closed on 15 June 1931, and the trolleys were replaced by buses.
Homeacre-Lyndora occupies a broad portion of central and northern Butler Township, north and west of the city of Butler. The U.S. Census Bureau locates the CDP at 40°52′10″N 79°55′14″W (40.869461, -79.920460),[2] but it consists of several developed areas separated by forested valleys. The Homeacre portion of the CDP is located on high ground west of Butler, while Lyndora is directly adjacent to Butler in the southeast corner of the CDP, in the valley of Connoquenessing Creek. The CDP is bordered by Meridian on the west and by Shanor-Northview in Center Township on the north.
U.S. Route 422, the Benjamin Franklin Highway, passes through the CDP, leading east 22 miles (35 km) to Kittanning and west 25 miles (40 km) to New Castle. Pennsylvania Route 356, New Castle Road, follows the old routing of US-422, leading east into downtown Butler, and joining 422 in the northwest corner of the CDP. Pennsylvania Route 68 joins PA 356 in the Homeacre part of the CDP, leading east into Butler but traveling west to Connoquenessing, Evans City, and Zelienople. Pennsylvania Route 8 passes through the eastern part of the CDP, interchanging with US 422 and leading south into downtown Butler and north to Harrisville and Franklin.
According to the United States Census Bureau, the CDP has a total area of 6.6 square miles (17.2 km2), all of it land.[1]